THE WEB MARKET BY DEEPDUZT

24/12/2017 @ Al-Qudwah Academy, Singapore

Bismillaah. Alhamdulillaah, on the 24th of December 2017, we had our first all-ladies bazaar and it was a success. The turnout was great and beyond what we had expected.

Location: The idea of organising a bazaar stemmed from my desire in finding a suitable event for Deepduzt to join. We wanted to feature our items offline and meet up with the customers whom have been a part of Deepduzt's growth. I somehow could not really find a suitable one within a short period of time (it was already September and I wanted to have a pop-up booth by the end of the year). Hence, I decided... "Why not add more things to my already-full plate (lol) and organise one!". Made it a point to not procrastinate and started sourcing out for a suitable location. I surveyed a few places and finally decided on Al-Qudwah Academy because of its location and ambiance. It is also an academy I want to support. I really miss going for classes there, perhaps when my babies can sit still one day? The classes are baby-friendly but I have difficulties concentrating in classes when I have to take care of my babies at the same time. Not exactly a multi-tasker (something I'd like to work on).

Purpose: To provide a safe space for home-grown businesses to grow and learn from one another. All praises to Allaah, Deepduzt is growing at a steady pace and it would be nice to see other home-grown businesses grow together with me. The Prophet Muhammad said "None of you truly believe until you love for your brother what you love for yourself". I find it really unhealthy when businesses go against one another and see each other as rivals. There is honestly so much we can do together.

Another intention was to pool funds from business owners for charity. Alhamdulillaah, the money earned from The Web Market in December was channeled to several needy families in Singapore. The funds were used for their daily expenses, new school books and new school shoes. Alhamdulillaah.

Vendors: The next thing I did was to source out for vendors. Sent out invitations to some of my favourite online stores. Only about 5 stores got back to me... and initially I just wanted to give up. I had expected it though because of course I couldn't expect people to have faith in me (yet) because it was my first event, right? Alhamdulillaah I managed to source for a few more amazing vendors a few weeks before the event. I think we completely rocked The Web Market together <3

Logistics: Ahhh this one. I was most nervous about this one. I had to source out for tables. Being someone with trust issues, I was so worried if the person I rented out tables from would be late in his delivery of the tables on the event day. Hahahaha. To my pleasant surprise, the person-in-charge had taken the initiative to contact a representative of Qudwah and it was a completely smooth process. Alhamdulillaah. Thank you Allaah for making it smooth and easy.

My concerns: "Would people even turn up for my event?!" That was my greatest worry. I felt a heavy weight of responsibility on my shoulders as all the vendors were depending on me as an organiser. Alhamdulillaah, we had such a great turnout throughout and most of us did not even manage to eat or rest. 

Lessons learnt:

  • Do not leave things to the very last minute. It was honestly crazy for me on that day as I was not just an organiser. I also had a booth to mend. I forgot to display some items at my booth because I was in a mad rush to set up.
  • Lots and lots of effort gotta be put into online marketing before the event. Most people go to bazaars with vendors they want to visit in mind. Joining a bazaar is not a magic that can suddenly make people know about your brand.
  • I need to be more confident in myself. Initially, I wanted to change The Web Market into a mixed gender event because there were quite a number of people who disagreed with the idea of an all-ladies event. Reflected and talked to some of my close friends and they reassured me that if my conscience is clear, I should just do what I want to do :-)

All in all, organising an event is fulfilling yet so so challenging. I'd do it over and over again. The Web Market II is happening on the 30th of March 2018, insyaaAllaah! Looking forwarddddd.

Love,

Syaf Ummu Nayla